As a business owner, people often ask me what I look for when someone sends me something on letterheads. It’s not that hard to understand. However, for the person new to the scene, it might seem a bit complicated.
I remember the first time I had to create my own letterhead. The letterhead tells people about your business. It tells them who you are so the name of the business was the first step. They need to know how to get a hold of you. So, the address, email, website, and any phone numbers associated with this must be present. You want them to be able to contact you.
The biggest thing is making this bold statement. The first one I did, I didn’t use any color. People laughed at me, but when I told them my theory they weren’t laughing any longer. The reason is some will print in only black and white as black and white print is cheaper. When I did this, I let people know that business was what I was doing and that I was legit.